Details
April 16, 2026
3:00PM - 4:00PM EDT
FPDA Webinar Series: Making AI work for distribution
📅 April 16, 2026 | 🕒 3:00 - 4:00pm ET | 📍Register Here
AI is moving fast—and distributors are under pressure to figure out where it fits. But what’s actually worth your time (and budget), and what’s just noise?
In this interactive session, Proton CEO Benj Cohen will break down:
- What AI is good at today and where it still falls short. Examples will show how distributors are already using AI across sales, marketing, operations, product, and pricing.
- A simple framework for evaluating AI use cases so you can prioritize what will drive real ROI.
This session will give you a clear-eyed view of where AI makes sense for your business and a practical starting point for putting it to work.
Learning outcomes:
- Understand the current state of AI.
- Clearly distinguish what AI can do well today, where it falls short, and what’s coming next.
- Recognize high-impact applications of AI in distribution — Learn how peers are using AI across their business.
- Prioritize where to start — Map their own organization’s pain points and rank areas where AI could deliver the most value.
- Leverage ready-made tools and prompts — Leave with a curated list of AI tools and a set of practical prompts they can start using right away in sales, marketing, operations, and pricing.
Benj Cohen is the founder and CEO of Proton.ai, the leading AI-powered sales platform for distributors. His mission is to help distributors sell smarter and grow faster. Benj’s journey started at Benco Dental, his family’s distribution business founded in 1930. With a deep understanding of distributors’ needs, he founded Proton.ai while studying data science at Harvard.
A recognized voice on AI and modern sales in distribution, Benj has been featured in MDM, DSG, and Industrial Supply Magazine. In 2022, his company secured a $20 million Series A led by Felicis Ventures. The following year, he became the first leader in distribution to earn a spot on Forbes 30 Under 30.
